Last updated October 17, 2026
This privacy notice for Arsenal Events (“Company,” “we,” “us,” or “our“) describes how and why we may collect, store, use, and/or share (“process“) your information when you use our website and related services (“Services“), including when you:
- Visit https://arsenal-events.com/ or another page that links to this privacy notice
- Submit the For Race Directors inquiry form to request race timing, registration, results, race management, packet pickup, course setup, consulting, or related services
- Submit the General Contact Form with a question about our services, an upcoming race, results, registration, sponsorship, or another topic
- Use a call to action or link that directs you to a third-party registration, race-information, results, photo, or partner website
Questions or concerns? Reading this notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have questions or want to make a privacy request, please use our contact form.
Summary of Key Points
This summary highlights key points from our privacy notice. Use the table of contents below to review the full notice.
What personal information do we process?
We process information you provide through our Race Director and General Contact forms, such as your name, email address, optional phone number, organization or race name, service interests, event details, inquiry category, and comments. We may also collect technical and usage information when you visit the website. Learn more about the information we collect.
Do we process sensitive personal information?
Our website forms are not designed to collect sensitive personal information. Please do not include sensitive personal or financial information in a free-text comments field.
Do we receive information from third parties?
We may receive limited information from vendors that help us operate the website and respond to inquiries, as well as from race registration, timing, results, analytics, hosting, email, and form-service providers.
How do we process your information?
We use information to respond to messages, evaluate race-service requests, recommend services, communicate about events and results, operate and secure the website, understand site performance, and comply with law. Learn more about how we process information.
When and with whom do we share personal information?
We may share information with service providers that support our website, forms, email, analytics, event operations, registration, timing, and results. We do not sell personal information to unrelated third parties for their own marketing purposes. Learn more about how we share information.
What happens when you follow an external CTA?
Some calls to action take you to third-party websites, such as race registration, event-information, results, photo, or partner platforms. Information you provide after leaving our website is governed by the third party’s privacy policy.
What are your rights?
Your rights depend on where you live and the laws that apply. Learn more about your privacy rights.
How do you exercise your rights?
Submit a request through our contact form. We will consider and respond to requests as required by applicable law.
Table of Contents
- What information do we collect?
- How do we process your information?
- What legal bases do we rely on to process your personal information?
- When and with whom do we share your personal information?
- Do we use cookies and other tracking technologies?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for do-not-track features
- Do California residents have specific privacy rights?
- Do Virginia residents have specific privacy rights?
- Do we make updates to this notice?
- How can you contact us about this notice?
- How can you review, update, or delete the data we collect from you?
1. What information do we collect?
Personal information you disclose to us
In Short: We collect information that you choose to provide through our forms or other communications.
For Race Directors inquiry. When you request race services, we may collect:
- first and last name
- organization or race name
- email address and phone number
- services requested, such as race registration, chip timing, live results, race management, packet pickup, course setup, or race director consulting
- event date and location
- estimated participant count and race type
- comments and any other information you choose to provide
General Contact Form. When you contact us, we may collect:
- name and email address
- phone number, if you choose to provide it
- the subject of your inquiry, such as race timing services, an upcoming race, results, registration, sponsorship, a general question, or another topic
- your message and any other information you choose to provide
Sensitive information
Our website forms are not intended to collect sensitive personal information. Please do not submit government identifiers, financial account credentials, health information, or other sensitive information in a comments field.
Information automatically collected
In Short: Some technical and usage information may be collected automatically when you use the Services.
This information may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, approximate location derived from your IP address, pages viewed, links or calls to action selected, and dates and times of visits. We use this information to operate and secure the website, understand how it is used, and improve content and performance.
We may collect this information through cookies and similar technologies, including analytics tools. For details and choices, see our Cookie Policy.
Third-party websites and services
Calls to action on our website may link to third-party registration, event-information, results, photo, social-media, or partner platforms. When you follow an external link, the third party may collect information directly from you under its own privacy policy. Arsenal Events does not control those third-party privacy practices.
2. How do we process your information?
In Short: We process information to respond to you, provide and improve our Services, evaluate event-service requests, support race-day operations, keep our website secure, and comply with law.
Depending on how you interact with the Services, we may process information:
- To respond to general inquiries. We use General Contact Form submissions to answer questions about services, upcoming races, results, registration, sponsorships, and other topics.
- To review race-service requests. We use Race Director form submissions to understand an event, determine availability, recommend an appropriate mix of services, prepare follow-up questions, and discuss a potential engagement.
- To communicate with you. We may send confirmations, requested information, service-related messages, and follow-up communications.
- To support events and related services. If you engage us, we may use relevant information to coordinate registration, timing, results, packet pickup, course setup, race management, consulting, and related operations.
- To operate, protect, and improve the website. We may use technical and usage information to maintain functionality, detect misuse, troubleshoot problems, measure performance, and improve navigation, content, and calls to action.
- To comply with law and protect rights. We may process information to meet legal obligations, respond to lawful requests, enforce agreements, or protect the rights, safety, and property of Arsenal Events and others.
- For marketing, with appropriate choice. If you separately opt in to marketing communications, we may send them in accordance with your preferences. You may opt out at any time.
3. What legal bases do we rely on to process your information?
In Short: Where applicable law requires a legal basis, we rely on consent, steps taken at your request before entering into a contract, performance of a contract, legitimate interests, legal obligations, or protection of vital interests.
If you are located in the EEA or UK, this section applies to you.
- Consent. We may process information when you have given permission for a specific purpose. You may withdraw consent at any time.
- Steps before a contract and performance of a contract. We may process information to review your race-service request, prepare a proposal, answer pre-engagement questions, or provide agreed event services.
- Legitimate interests. We may process information to respond to inquiries, operate and secure our website, understand site usage, improve our content and services, support event operations, and protect our business, provided those interests are not overridden by your rights.
- Legal obligations. We may process information when necessary to comply with applicable law, lawful process, or regulatory requirements.
- Vital interests. We may process information when necessary to protect an individual’s vital interests.
If you are located in Canada, this section applies to you.
We may process information with express or implied consent, depending on the circumstances, and may process information without consent where applicable law permits or requires it. You may withdraw consent, subject to legal or contractual restrictions and reasonable notice.
4. When and with whom do we share your personal information?
In Short: We share information only as reasonably necessary to operate our website, respond to inquiries, provide event services, complete business transactions, comply with law, or protect rights.
We may share information with:
- Website, hosting, form, email, CRM, and analytics providers that help us operate the website, receive submissions, communicate with you, and understand site performance
- Race registration, timing, results, photo, and event-technology providers when needed to provide services or when you choose to interact with their platforms
- Event partners, race directors, sponsors, venues, contractors, and service providers when coordination is needed for an event or requested service
- Professional advisers and authorities when reasonably necessary for legal, accounting, insurance, safety, fraud-prevention, or compliance purposes
- Parties to a business transaction in connection with a merger, sale, financing, reorganization, or transfer of all or part of our business, subject to appropriate safeguards
External websites linked through our calls to action operate under their own privacy policies. A link does not make Arsenal Events responsible for the third party’s collection or use of information.
We do not sell personal information to unrelated third parties for their own marketing purposes.
5. Do we use cookies and other tracking technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://arsenal-events.com/cookie-policy/
6. How long do we keep your information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law, such as tax, accounting, legal, or compliance requirements.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. How do we keep your information safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.
8. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. If we learn that personal information from a person under 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at https://arsenal-events.com/contact/.
9. What are your privacy rights?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information.
In some regions, you have certain rights under applicable data protection laws. These may include the right to request access to and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, and, if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us at https://arsenal-events.com/contact/.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us at https://arsenal-events.com/contact/.
Please note that this will not affect the lawfulness of the processing before its withdrawal or any processing conducted in reliance on lawful grounds other than consent.
Opting out of marketing and promotional communications.
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us at https://arsenal-events.com/contact/. We may still communicate with you for non-marketing purposes, such as responding to your inquiry or sending service-related messages.
Cookies and similar technologies.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice: https://arsenal-events.com/cookie-policy/
If you have questions or comments about your privacy rights, you may contact us at https://arsenal-events.com/contact/.
10. Controls for do-not-track features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
11. Do California residents have specific privacy rights?
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to request and obtain from us, once a year and free of charge, information about categories of personal information, if any, we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request using the contact information provided below.
CCPA Privacy Notice
The California Code of Regulations defines a “resident” as every individual who is in the State of California for other than a temporary or transitory purpose and every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose. All other individuals are defined as “non-residents.”
If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information.
What categories of personal information do we collect?
The categories of personal information that we may collect and disclose for a business purpose include:
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Identifiers
Contact details, such as your real name, telephone or mobile number, Internet Protocol address, email address, and other online identifiers.
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Personal information categories listed in the California Customer Records statute
Name, contact information, and other information you submit through a race-director service request, general inquiry, or other communication.
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Commercial information
Information about your interest in race timing, registration, race management, course setup, consulting, an upcoming race, results, sponsorship, or another event-related service.
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Internet or other similar network activity
Browsing history, search history, and interactions with our website.
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Professional or employment-related information
Business contact details, organization or race names, and professional roles when you contact us on behalf of an organization, race, sponsor, venue, or event partner.
We may also collect other personal information when you interact with us in person, online, or by phone or mail in the context of:
- submitting the General Contact Form or For Race Directors inquiry form
- corresponding with us about an event, race service, results, registration, sponsorship, or partnership
- participating in an event or service engagement as a race director, sponsor, venue, contractor, or other partner
We do NOT collect the following categories of personal information:
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Protected classification characteristics under California or federal law
Gender and date of birth.
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Biometric information
Fingerprints and voiceprints.
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Sensitive personal information
Government identifiers, financial account access credentials, precise geolocation, or other sensitive personal information as defined by California law.
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Inferences drawn from other personal information
Inferences drawn from collected personal information to create a profile or summary about an individual’s preferences and characteristics.
How do we use and share your personal information?
More information about our data collection and sharing practices can be found in this privacy notice and our Cookie Notice: https://arsenal-events.com/cookie-policy/.
You may contact us by visiting https://arsenal-events.com/contact/.
If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.
Will your information be shared with anyone else?
We may disclose your personal information to our service providers, contractors, and professional advisers pursuant to written agreements that require them to process information on our behalf and protect it appropriately.
We do not sell personal information or share personal information for cross-context behavioral advertising. We may disclose personal information to service providers and contractors for the business purposes described in this notice.
Your rights with respect to your personal data
Right to request deletion of the data – Request to delete
You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law.
Right to be informed – Request to know
Depending on the circumstances, you have a right to know:
- whether we collect and use your personal information
- the categories of personal information that we collect
- the purposes for which the collected personal information is used
- whether we sell or share personal information to third parties
- the categories of personal information that we disclosed for a business purpose
- the categories of third parties to whom the personal information was disclosed for a business purpose
- the business or commercial purpose for collecting, selling, sharing, or disclosing personal information
- the specific pieces of personal information we collected about you
In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
We will not discriminate against you if you exercise your privacy rights.
Right to Limit Use and Disclosure of Sensitive Personal Information
We do not process consumers’ sensitive personal information.
Verification process
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have information in our system. These verification efforts may require us to ask you to provide information so that we can match it with information already on file.
We will only use personal information provided in your request to verify your identity or authority to make the request. If we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for verification and security purposes, and we will delete that information when it is no longer needed.
Other privacy rights
- You may object to the processing of your personal information.
- You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
- You can designate an authorized agent to make a request under the CCPA on your behalf.
- You may request to opt out from future selling or sharing of your personal information to third parties, although we do not currently sell or share personal information for those purposes.
To exercise these rights, you can contact us by visiting https://arsenal-events.com/contact/. If you have a complaint about how we handle your data, we would like to hear from you.
12. Do Virginia residents have specific privacy rights?
In Short: Yes, if you are a resident of Virginia, you may be granted specific rights regarding access to and use of your personal information.
Virginia CDPA Privacy Notice
Under the Virginia Consumer Data Protection Act (CDPA), “Consumer” means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.
“Personal data” means any information that is linked or reasonably linkable to an identified or identifiable natural person. “Personal data” does not include de-identified data or publicly available information.
“Sale of personal data” means the exchange of personal data for monetary consideration.
If this definition of “consumer” applies to you, we must adhere to certain rights and obligations regarding your personal data.
The information we collect, use, and disclose about you will vary depending on how you interact with our website and our Services. To find out more, please visit the following links:
- Personal data we collect
- How we use your personal data
- When and with whom we share your personal data
Your rights with respect to your personal data
- Right to be informed whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
We have not sold any personal data to third parties for business or commercial purposes. We will not sell personal data in the future belonging to website visitors, users, and other consumers.
Exercise your rights provided under the Virginia CDPA
More information about our data collection and sharing practices can be found in this privacy notice and our Cookie Notice: https://arsenal-events.com/cookie-policy/
You may contact us at https://arsenal-events.com/contact/. If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.
Verification process
We may request that you provide additional information reasonably necessary to verify you and your consumer request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.
Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.
Right to appeal
If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please contact us at https://arsenal-events.com/contact/. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decision. If your appeal is denied, you may contact the Virginia Attorney General to submit a complaint.
13. Do we make updates to this notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last updated” date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
14. How can you contact us about this notice?
If you have questions or comments about this notice, you may contact us at https://arsenal-events.com/contact/.
15. How can you review, update, or delete the data we collect from you?
Based on the applicable laws of your country or state, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please submit a request at https://arsenal-events.com/contact/.